In Part 1 of Keeping Stakeholder Relationship on Course you identified your stakeholders, analyzed their impact and set an influence strategy. Here I will discuss how to implement your influence strategy.
Managing stakeholder expectations can feel like steering a boat through rough seas. The “seascape” around the project is constantly changing. In this article I introduce an approach for managing stakeholders to maximize support and minimize interference.
You can influence a person’s future behavior by asking for a commitment and then waiting for them to give it. Making a commitment, however small, puts “skin in the game.” A commitment now will influence behavior later. People want to act in ways that are consistent with what they have already said or done.