In Mark Twain’s classic, Tom Sawyer convinces his friends to help him paint the fence—in fact, they beg Tom for the privilege of painting the fence—while he relaxes and eats an apple. Tom uses several influence strategies to influence his friends. To get someone to do what you want, find ways to increase value, decrease risk, and/or reduce cost from their perspective.

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About the author

Mark Milotich is an authority on leadership and personal change. His keynotes energize audiences around the world. As a coach, he asks the "unasked" questions that spur reflection and development. His no-nonsense approach provides leaders at all levels with practices they can use. Mark is the founder of Claxus Consulting.

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