Facts don’t move people—peers do
In a data-driven world, it’s tempting to believe that providing rock‑solid facts will prompt people to change their attitudes and behaviors. But research tells a different story: people change because of people—especially peers, friends, and colleagues.
The Tom Sawyer Method
In Mark Twain’s classic, Tom Sawyer convinces his friends to help him paint the fence—in fact, they beg Tom for the privilege of painting the fence—while he relaxes and eats an apple. Tom uses several influence strategies to influence his friends. To get someone to do what you want, find ways to increase value, decrease risk, and/or reduce cost from their perspective.
How to keep the (team) fire burning
Are things going well for you and your team? Are your projects humming along? If so, congratulations. Would you like to know how to keep it so?



